The Power of Doing Less (and Why Your Digital Products Aren’t Stuck)
Here’s the faster way to turn your ideas into multiple digital products.
This summer, I tested a hypothesis:
What if I paused all the busy work and doubled down on just a few key levers?
I hit pause on all the social busywork…the posts, the notes, the scrolling and the constant need to ‘show up.
Shifted my energy to models that compound, and email was the cornerstone.
Here’s what happened:
The business held.
My email list grew.
Income followed.
All from focusing on a simpler, more leveraged model.
Before I go further, let’s clear up one myth I see floating around lately:
People are still buying digital products. They are spending money every single day with creators who solve problems in a direct, accessible way.
This market isn’t shrinking—it’s expanding by the day.
If you’ve been second-guessing whether your work is worth putting out into the world, let me stop you there:
You deserve to get paid for solving real problems. There’s more than enough room for your offer at the table. The bottleneck isn’t demand. It’s your ability to ship FAST.
The Trap of “Library Mode”
Maybe you’ve been here before:
🙊 Google Drive full of notes, frameworks, and half-built outlines.
🙊 Bookmarks bar overflowing with templates and swipe files.
🙊 More time spent consuming than creating, hoping the next insight will give you the clarity to finally move forward.
Consuming your way to clarity only piles up more overwhelm.
The clarity comes when you execute.
Here are three truths I’ve learned to live by:
Clarity comes from execution. You learn faster by doing than by theorizing.
Simplicity scales. Complexity fails. The more moving parts, the quicker your momentum dies.
Self-awareness is strategy. Not every model fits you. The key is finding the one you’ll actually follow through on.
The creators winning right now aren’t chasing every AI trend or perfecting a “someday” signature program. They’re the ones shipping scrappy, useful offers that solve real problems—fast.
The Springboard Workshop Method
When I was stuck in idea limbo…knowing what I wanted to teach but struggling to package it, I stumbled on an approach that changed everything.
Instead of building a giant course, I hosted a single 90-minute workshop. I taught a problem I already knew how to solve. That one workshop became:
5 different digital products (including one I still sell today)
A lead magnet that brought in 398 new subscribers in the first week
A foundation I could repurpose into tripwires, mini-courses, and premium offers
That’s the power of the Springboard Workshop Method.
It’s built to help you:
Build a digital product quickly (no endless tinkering)
Use it to grow your email list fast
Repurpose it into offers that generate revenue on repeat
This Works Even When You’re Off the Clock
Think about it: instead of months spent creating a course no one asked for, you validate your idea in real time. You serve people immediately. And you walk away not just with cash in hand, but with assets you can repackage again and again.
The repurposing map is where this gets exciting.
One workshop doesn’t just equal one outcome—it compounds.
That replay becomes your lead magnet.
The outline becomes a mini-course.
The Q&A sparks content ideas.
Suddenly, you’re building a system that works while you’re off the clock.
And let’s be honest—that’s what most of us are after. Not another hamster wheel, but a business that holds when life gets full.
Join The Masterclass
If you’re tired of circling your ideas, second-guessing what to create, or letting your best insights collect digital dust, I’d love to help.
Next week I’m running a free training:
Springboard Workshop-to-Product: Build Your List & Digital Assets Fast
📅 September 24th
You’ll discover:
How to identify which ideas convert into irresistible offers
My exact system to turn one workshop into lead magnets, mini-courses, and premium products
Why this builds your audience faster than traditional launches (without complicated funnels)
You’ll walk away with a clear blueprint to transform your expertise into digital products that sell themselves—and attract subscribers while they do it.
❌ No months of course creation
❌ No guessing what people want
✅ Just fast results from ideas you already have
If building a system that keeps working even when you’re off the clock makes sense for you right now, I’d love for you to join us.
👉 Reserve your spot for the free training here
I’ll see you there
~Esther